Compliance
What SEBI's advertising code actually means for your factsheet design
How disclosure rules reshape hierarchy, claims and visual emphasis in mutual fund communications.
15 Jan 2026
Perspective
Notes on designing for scrutiny.
Occasional writing on brand, disclosure and design in regulated markets. Infrequent, and only when we have something to say.
Digital
Why most AMC websites lose the allocator in the first ten seconds
Institutional visitors do not browse like consumers. Design for scrutiny, not scroll depth.
10 Feb 2026
Product
Designing consent under the DPDP Act: what a compliant flow looks like
Consent is a design problem as much as a legal one. Patterns that survive review.
05 Mar 2026