← Selected work
One brand, two regulators, two continents
The situation
A fund platform operating across jurisdictions needed a single brand system that remained coherent for Irish and Indian regulatory contexts while marketing from Mumbai.
The constraint
Cross-border fund marketing imposes dual disclosure standards; the brand could not look informal, nor could it bury the information allocators need.
What we did
- Defined a dual-market brand architecture
- Designed a fund website with jurisdiction-aware information hierarchy
- Built modular templates for regulated fund communications
- Aligned visual language with institutional credibility norms
Outcome
- Unified brand across continents
- Website structured for fund discovery and disclosure
- Reusable system for subsequent product launches